× Front Page The Project The Film The Coalition Look Inside Join Us
Front Page The Project The Film The Coalition Look Inside Join Us

AN INVITATION TO LOOK INSIDE

Perception change begins by stoking curiosity with insightful creativity.

Could it be just an irrelevant, dusty old book? Could be.

Is it full of things that are totally meaningless to our lives?

Things like love, hate, peace, war, sex, greed, and forgiveness.

Could it be the most compelling book you’ve ever read? Could be.

To find out, all you have to do is Look Inside.


Look Inside is a campaign and online hub that offers the curious consumer an opportunity to explore the Bible without any assumptions or expectations. It’s an open invitation to see what the Bible has to offer, and for people to decide for themselves whether they want to seek a fuller life through its message.

A HUB OF GOOD QUESTIONS

For most people the Bible sparks more questions than it initially answers. So rather than assume they want to study it, we aim to simply get them acquainted with it.

What does the Bible say about birth control, about gossip, or racism? What does the Bible say about bullying, death, or dinosaurs? How should one read it? Should it be taken literally? And why is it so boring? Does the Bible have something to say about anger, pride, or pornography? And what does the Bible say about itself?

People have all of these questions and many others. Some are easy to answer, and quite a few are hard, but every one of them is authentic and valid. Look Inside is designed as a place to explore answers, to grow curiosity, and to encourage people to look deeper at what the Bible may have to offer them.

HELP US CONTRIBUTE TO A BETTER COALITON

THE CAMPAIGN CREATIVE

Developed by world-class branding agency, The Richards Group, and directed by Trey Hill, the campaign is launching with 5 spots designed to tap into the deep spiritual curiosities of millions of Americans.

A highly-targeted digital media plan delivers the work to the right audience, at the right time - via social media, YouTube, native placement, and retargeting. This approach maximizes both efficiency and effectiveness, while providing sophisticated analytics that continue to educate the coalition on how to best engage the curious consumer.

TAKE A LOOK INSIDE